Every October, Americans spend billions of dollars on Halloween costumes, decorations, and candy. In fact, Halloween has become one of the most popular holidays in the United States, with Americans spending an average of $86 per person on Halloween-related purchases. So how did Halloween become such a big business? Let’s take a look at the …
Business intelligence (BI) refers to the process of turning data into insights that can be used to make better business decisions. BI tools like data warehouses, dashboards, and reporting help businesses track key performance indicators (KPIs), identify trends, and make informed decisions about where to allocate resources. Why You Need Business Intelligence There are many …
We’re on the cusp of a major shift in the workforce. Advances in artificial intelligence and robotics are going to automate many jobs that have long been done by human beings. This will cause massive disruptions in the economy and society as a whole. Here are some of the most likely candidates for automation in …
Jobs That Will Soon Be Replaced By AIs and Robots Read More »
Any marketer worth their salt knows the importance of buyer personas. A buyer persona is a semi-fictional representation of your ideal customer based on actual data and market research. Basically, it’s a way to help you understand your target audience to better market to them. Why are buyer personas so important? Well, because people are …
What are buyer personas, and why are they so important? Read More »
